Three years on in Marsden...

2014 shop floor complete with Tour de France bunting!
Well, they say time flies when you're enjoying yourself! Amazingly, it's now three years since we opened the 'new' shop in Marsden and a new lease has just been signed for the next three.

It's been hard work to build up and sustain the new business but we've definitely found our niche as is proved by the distances customers are travelling to see us. It's very humbling to have folk turn up who've been driving for three or four hours but with the appointment booking system in full operation we can prepare for those visits to make sure no-ones time is wasted. Most people's reaction seems one of initial shock at the small size of our village and premises quickly followed by the realisation that they've never experienced such expertise or attention in a retail environment before. Size isn't everything!

Three years here already! Where's the time gone?
We've worked and studied very hard to build this level of expertise over the years. The evolution of our fitting and appraisal methods began back at the old place in Oldham as we were getting to grips with the fact that the days of shops like ours were numbered. The internet and the outdoor warehouses have taken the majority of market share in an ever increasingly cut throat industry. When I first dabbled in outdoor retail many years ago, the atmosphere was expert and friendly. Most UK shops were independent and run by enthusiasts who valued lifestyle above profits. Today, an ever increasing number of stores are run by business magnates with little interest in sport or the customer. Their shareholders exert pressure on the management teams to perform and employees are disposable and thus not valued or nurtured.

I realised long ago that I wasn't going to make much of a living out of retail. Therefore, if I was going to work in it five or six days a week at least I'd have to be happy doing it. Luckily, having previous careers meant that financial pressure wasn't quite as great as it could have been. Even so, it's taken time to bounce back from the debacle of Oldham town centre's Metrolink development and every spare penny from the last three years in Marsden has gone into paying off the debts we incurred during the last year there.

An expert foot health facility.
Anyway, no point dwelling on the past – if change is happening all around you have to change too and in a roundabout way, it's all been for the best. We now have a respected facility here in Marsden which bridges an interesting gap between lifestyle and healthcare. One of my ambitions in coming here was to eventually open a foot health clinic within the shop – that was realised back in March with the assistance of podiatrist Matt Butters and put the icing on the shop cake!

We discovered long ago that we're only going to be able to help those that want to help themselves. Despite only charging recommended retail prices and offering free foot health appraisals during every fitting, we're continually amazed by the number of people who neglect their well being for the sake of saving a few quid on the internet! Although we don't welcome tyre kickers and hagglers, we always try to educate them as many people we eventually see have issues that could so easily have been prevented way back down the line.

Happily for us, although things will always be tight here, there seem to be enough discerning folk out there who value their sport and health for us to survive and continue evolving. It's a fact though that if myself, Charlotte and Marcus weren't passionate about what we do and value job satisfaction over money, there'd be no Mountainfeet. That I can promise you...

Friendly and welcoming staff!
To that end, I'd like to thank hugely those that have hung with us over the years - we wouldn't have survived without you. That thanks also extends to the ever growing tally of new customers who have found us – usually by recommendation from friends or via our informative website.

There were several figures within the outdoor retail industry who told me a footwear only outdoor shop couldn't survive. And in most circumstances I'd agree. But we've proved that with a certain philosophy, a tactical relocation and the right blend of hard graft and mindless optimism, anything's possible!

So all I'd say now is that we're here in Marsden, hopefully to stay, and we'd welcome the chance to help you and your feet!

Here's to the next three years...

Born again sailing – getting back in after 20 years...

Sailing in South of France in the eighties
I sailed from the age of about 8 through to 14 with my Dad and then again in the mid eighties working for a sailing school in the South of France. Now, 20 odd years later, I'm the classic 'born again' dinghy sailor and am absolutely loving it.

I bought an elderly and slightly beaten up Laser 1 and refurbished it with some elbow grease and TLC. Then I went on the lookout for something new to learn more on. Here's how it all happened...

My mate Mick fancied buying a sailing dinghy. He wanted a sport that he could do in all weathers and that'd compliment the other stuff he loved – paragliding, mountain biking etc. Like me, he'd done the obligatory crewing for Dad bit between about 8 and 16 and then stopped. Mick mentioned getting a boat and before I knew it he had a very tidy, second hand Laser 2000 which rapidly became his pride and joy. In fact he started spending so much time down at Bala in North Wales polishing and tweaking her that Kath thought he'd found another woman!!!

One sail in Mick's 2000 convinced me that this was a really exciting sport and had moved on a lot in the 20 years since last being in a dinghy. A lot of the old favourite designs still abounded – Lasers, Merlin Rockets, 470's, Mirrors and Enterprises but a real performance revolution had come about and even the so called family boats such as Mick's Laser 2000 were capable of fantastic performance with asymmetric spinakers and trapeze options to make the boats absolutely fly downwind.

My 1979 vintage Laser
After sailing with Mick a couple of times I was convinced enough to want to get a boat but as I was skint, a Laser 2000 like his was out of the question for the time being. Plenty of single hand Laser One's were around though but a decent one was still fetching £1,500 – out of my league.

Mick came to the rescue by finding a 1979 boat that still had life in it and just needed a hole in the transom fixing and some TLC. After a week in my garage she looked fantastic and sailed really well despite me not doing!!! After loads of capsizes but a lot of laughs, I decided I was hooked again and the great thing was, I was still doing all the other sport I love. Because we were down at Mick's place near Bala biking, climbing and flying most Sundays anyway, on the mankier weather and higher wind days, we'd get the boats out.

But by May 2007, it was time for something new – bye bye motorbike and hello dinghy...

Liz had now started getting into sailing but as she was probably not going to be a die hard, the boat needed to be single handleable yet perform well with a crew as well. We might end up wanting to race both one or two up, so easy and fun handling was vital too. I lusted after a trapeze and sail size options for maximum performance AND, as we hadn't got heaps of money it needed to be at the cheaper end of the market. Fussy eh?

The only dinghy that ticked all those boxes and sounded like fun was the Laser Vago. After testing one on Rutland Water courtesy of Paul James at Laser, I was won over enough to take a step into even more debt to buy one! The guys at Laser were superb to deal with - I hope we give customers a similar level of friendliness and expertise...

The Laser Vago
After picking the Vago up complete with the two versions of sails to give it the right power for every occasion, I towed her down to Bala Sailing Club in North Wales. Over several Sundays, I've steadily got to grips with this fantastic and massively versatile boat. For those new to performance dinghies or just wanting big fun, the Vago should definitely be high up on their list. For the purist or those only interested in racing, then it's not going to be as ideal a choice – certainly not until a few more appear at clubs and form a fleet. But if you want to sail with a nervous crew or novice one day, then get high speed planing with a mate on the trapeze in 15-20 knots and all three sails the next, then she's perfect. And now I've tried the demanding skill of singlehanding her on the trapeze, I realise there's loads of learning ahead and I'm very unlikely to get bored...

Postscript: Liz and I spent a week's holiday in North Wales staying at Mick and Kath's farmhouse and we took both boats down to Abersoch for 3 days in some really strong conditions. The Vago was in her element in the waves and gusty wind – just glad we'd taken the small sails as well as the XD kit. After some great windsurfing when the wind was too strong for dinghy sailing (safely anyway...), we had some exciting hours including a capsize a couple of miles off shore. The boat came up easily but we were glad we had the security of a good safety knife and a quick release trapeze hook just in case.

In the more gusty conditions we found the Laser 2000 a joy to sail as it's much drier and more stable when things are getting hairy. But for excitement it's got to be the Vago for me – you don't go any faster most of the time but you feel like you're in a performance boat that needs much more pro-action between helm and crew to stay upright, particulary with all three XD sails up!

December 2007: We spent a week at Neilson's sailing centre in Dahab, Egypt, windsurfing, diving and most importantly, dinghy sailing. Neilson's have 3 Laser Vago's at the centre and despite Dahab being a fairly high wind destination for dinghies, we had a ball and Liz made massive progress on the trapeze.

May 2008: Back into the new sailing season and after some serious tweaking of the Vago we are enjoying her even more. It's been breakthrough time for Liz on the trapeze and I have sussed out single handing using the trapeze and gennaker which has been a big learning curve.

Rigging the RS500
Mick changed his boat for an RS500 and found it a lot more exciting than the Laser 2000 but with a lot less forgiveness when things went wrong! I helmed and crewed the 500 and really liked it – not as much versatility as the Vago but faster and more powerful.

Later developments: Disaster struck in early August 2008 when a massive storm hit Abersoch and Vago 802 was totally destroyed along with several other boats stored there that week. Thanks to Noble Marine Insurance and Laser, two months later a replacement was delivered – Vago 1044. We carried on sailing her for a few months but my whistle was whetted for an RS500 like Mick's so after a load of customs and shipping hassle, I managed to sell and freight 1044 to a guy called Kostis in Greece. And that's a story in itself!

The lean lines of the RS500
Now we have RS500 707 and we love her. She's a thoroughbred – fast and responsive. The Vago was good training for a boat like the RS and although they look similar on paper, the RS is in another league performance wise. But the Vago is way more versatile and miles tougher as a first trapeze boat. Bala is the perfect place for a boat like the RS whether racing or just razzing around as the steady but strong South Westerlies power the sails up to full potential. The feeling of reaching at top speed with the bows way out of the water and the crew out on the trapeze with me hanging off the transom is awesome!


My Dad...

I need to tell you all about my fabulous Dad…

First important fact is this; Mum and Dad were married for 53 years and he adored her. No question about it. And the last time I saw him that love was still shining in his eyes.

Dad was brought up in a happy, traditional household with doting parents and relatives who instilled in him a love of normality and order, which later extended to our family life. He always loved having his parents close and devoted lots of time to them all through their lives.

He worked hard at school and progressed in his career with the Post Office as a telecommunication engineer. A two-year interruption to serve in the RAF on radar seemed no hardship and provided experiences for travel and sport albeit in the then volatile country of Cyprus!

His engineering background meant that Dad was precise about everything - almost to the point of obsession! We were in awe of Dad’s carpentry, engineering and building skills. A job was done perfectly or not at all. Unfortunately, in the case of fitting out our bedrooms, this nearly meant not at all!!! Buying a lamp unit with a built in shaving socket seemed over the top for a six year old but made more sense when it finally got installed nine years later!

We found out early how to motivate Dad. Want to go for a walk up a hill Dad? “No ta.” What about a mooch up Bleaklow to see the aircraft wreck? “I’ll get my coat son…!” Basically, if the carrot involved gadgets, technology or aeroplanes he’d go for it! Or cars… the sheer number of cars we had stemming from his early pastime of rallying…

His technical side merged with a creative one in a lifelong interest in photography which even involved developing his own pictures in his understairs darkroom. Ah well Mum, at least you knew where he was… And now, to Liz’s despair, she’s lost me to photography too – a chip off the old block! No darkroom though…

He absolutely loved dinghy sailing, which led to bigger boats and offshore trips to France and the Scottish Islands. We had lots of quality Dad time sailing although at the time we might not have fully appreciated it in the wet and the cold! And I think sailing and the associated camping might have tested Mum’s limits to the maximum.

After running an old AJS motorcycle in his youth he returned to Japanese motorbikes in his forties and took up voluntary work for the Auto Cycle Union to help others ride safely (including me and Ali!). Dad and I rode for many miles together including hammering around Europe although I didn’t share his enthusiasm for constantly cleaning his bike!

He started skiing after visiting me with Ali when I worked in France and somehow coerced Mum to try it too. There followed several holidays culminating in poor old Mum breaking her shoulder and going for a nice helicopter ride!

Dad’s disciplining of Ali and myself was fair, firm and occasionally painful! Messing around and fighting in the car, we got nearly all the way to Dukinfield Baths after an hours journey only for him to turn round in sight of them without a word and drive home. We didn’t pull THAT stunt again! The ‘wait till your father gets home’ speech had real effect, as we knew that meant BIG trouble and should be avoided!

Yet he and Mum gave us massive latitude in the beautiful area we lived in to develop our sense of adventure too. They’d grown up in wartime and were determined that we wouldn’t suffer the same hardships.

Dad was phenomenally supportive of Ali and myself as we went our separate ways in sport and was especially proud of Ali’s athletic achievements, which he sowed the seeds for by taking us running as kids and impressing us with his prowess at long distance swimming. He never questioned the fairly random directions (and boy, were they random at first!) that we took careerwise either (or Ali’s green hair) and like Mum, was only concerned for our happiness.

Dad took a thoughtful but discreet interest in all that we did, inconspicuously supporting us with donated furniture for our first houses and gifting us money if we were in a tight spot. He knew not to give us a golden spoon to spoil our inherited work ethic – just a catch net if we fell hard…

Dad had a genuine desire through his life to help people. I voted for him as a Councillor because I knew he was sincere and would assist anybody in need. His politics were not my politics and although I grew up with them, he never pushed them at home and had respect for other people’s beliefs.

The loving bond he had with his kids was never broken despite a difficult period he endured where both Ali and me turned into stroppy teenagers. His dignified conduct was a major influence on us and taught us the lesson of thought before action and the impact of those actions on others. He was a great friend to both of us and a solid shoulder to lean on when things got tough.

He had a clever sense of humour and was witty and fond of jokes – particularly enjoying the sound of certain words. And he generally took it in good part when we ganged up and laughed at funny mannerisms of his. 

He could be mischievous too. He’d often get in late from the pub or a council meeting with an illicit takeaway meal, which he always shared with me with a wink and the words, “don’t tell your mother!”

Dad gave us a real head start with the holidays we had. From early adults both Ali and I have been confident travelling and working abroad – a direct result of those fantastic family trips to so many amazing places. After Mum and Dad retired, it was great to see them take to even more exotic holidaying and travelling. In fact Dad rang me up once and said in a mock grave voice that he’d spent my inheritance on a trip to China!

To sum up, Dad had time for everyone irrespective of colour or creed. He was a private and quiet man who could occasionally be overawed by more extrovert company. But those who knew him well all saw the generosity of spirit that made him such a faithful public servant and an amazing family man. They may also have seen the sensitivity that existed in his gentle constitution and which meant that some days and situations were hard to face and needed courage to handle.


We love and miss our Dad – rest easy mate…

Mountainfeet – the evolvement so far... (Part One)

Mountainfeet has now been resident for over two years in Marsden and we seem to have carved our own niche alongside the other more established businesses in the area. But people often ask the question – how did the business get to where it is now?

Well, truth is, most of it happened by accident.

The shop itself started life as Paul Braithwaite Outdoor Sports nearly forty years ago in Oldham after the great man himself had returned from the epic 1975 South West Face of Everest expedition which put Dougal Haston and Doug Scott on the summit. For many years, Paul was the figurehead of a very successful independent outdoor shop selling everything from skis to tent pegs. At one point in the eighties, he even opened up second and third branches in Warrington and Rochdale.

But times change and so does the economy and the shopping habits of the people...

By 1999 the shop was ailing and Paul was diverting lots of energy into his roped access company which was growing fast. It seemed time for a change of ownership and in stepped Garry Smith who had managed the shop under Paul for a couple of years.

Garry injected much needed cash, expertise and enthusiasm into what was by that time a tired enterprise and turned it around through hard graft and being highly organised. During this time, I was working at IBM earning decent money but hating the job so when Garry asked me to give him a hand in the shop and ski workshop I jumped at the chance to break the monotony. We rubbed along very well and enjoyed mountain biking and climbing with each other outside of work too.

In 2001, I watched Garry's business investment and hard work fall apart during the mismanaged horror of the foot and mouth epidemic. Together, we thrashed out a method of keeping the shop going where Garry reluctantly admitted he would need investment to survive and go forward. On that basis, I bought a share of the shop and a heavy dose of responsibility! Garry and I worked well together although I often sensed that a business partner was an uneasy acquisition for a very independent person like Garry and that we were chalk and cheese.

Even at that early time, we had decided that footwear and expert fitting could be the key to survival and although we didn't have the medical and biomechanical skills present today we still prided ourselves on our service. I have to admit that I used to find selling boots quite intimidating and where possible would leave it to Garry – hard to imagine that feeling now!

For another three years we worked on together in relative harmony but I think Garry reached a point where the unintended sharing of his brainchild had maybe become untenable and he was ready to return to his previous career in the NHS. It was a shock to find out I would have to go it alone and also find the money to buy Garry out but it was eventually accomplished and Garry was amazingly supportive which made the handover as easy as possible.

The one advantage of a single hand on the tiller is that there doesn't have to be any compromise. The shop's business model was changed – the first of several that had to be implemented over the next eight years to survive in a rapidly changing and increasingly aggressive market place. But as the financial challenges became harder I started to feel that I was getting trapped in a downward spiral and each change was only putting off the inevitable...

One constant nightmare for any small business owner is finding good staff and delegating responsibility. In 2002 we were looking for a sales assistant and placed an advert in the Oldham Chronicle which elicited a handful of replies. One was from a tall, skinny young climber with red streaks in long hair which was shaved at the side. Garry wasn't keen and I didn't jump for joy either but we were caught between a rock and a hard place and reluctantly offered him the job. Marcus has been an integral part of the business ever since and instead of the grungy appearance of 2002 he now looks more like a lawyer although in reality he's training as a radiographer!

A year later, a self confessed uni dropout who'd spent the previous summer dossing in the Alps joined the team – his appointment caused us more stress as he seemed to prefer opening boxes and stacking shelves rather than engaging with customers! And so Phil came on board – again to turn out to be an indispensable member of the team and to ultimately train and qualify as a podiatrist...

One matter was niggling me by 2006 – the name of the business. I wasn't happy with the previous eponymous title of the shop because Paul had ceased all involvement with it years earlier. But what to call it instead?

The name Mountainfeet popped into my head one day and I kind of liked it. It's ironic that it now fits the bill perfectly but people warned me that it sounded like it referred to footwear only even though we sold all manner of kit. So we trialled it for a year or so on our website before 'rebranding' the shop in 2008. Of course there were many people to who we'd always be Braithwaites but gradually the name caught on and the shop gained a new identity.

We'd played around with expansion of the Oldham premises and at one stage opened up on a second floor to provide a large tent showroom. BAD MOVE!!! This coincided exactly with the explosion of online shops and all that happened is we became the place to try a tent before buying it cheap off the internet. Bye, bye tent showroom and hello again to the engine room of the shop – our footwear department...

I wasn't happy with the regular method of buying footwear at all. The business of walking into a shop and asking for a boot in what the customer assumed was his size and then being given a bewildering number of random pairs to try seemed crazy. Surely we should be guiding people to the correct choice with much more expertise and cutting out the guesswork? And so the idea for a highly specialised, footwear specific retail facility staffed by foot health experts was born...

Part Two coming soon – how Mountainfeet was nearly bankrupted by the Oldham Metrolink development and why we landed in Marsden...
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